Can Telcos Win in the AI-Led Smart Home Market?

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1Q 2018 | IN-5067


Telcos Ramp Up Their Smart Home Efforts with AI-Powered Assistants


MWC 2018 showed telcos increasing interest in vertical markets. Particularly, the show revealed that telcos are actively targeting the smart home with innovative solutions. At MWC 2018, Telefónica announced Aura, an AI platform and digital assistant capable of interacting with customers and controlling smart home devices and services. Similarly, Deutsche Telekom detailed its intelligent assistant, which can be activated by the words “Hello Magenta” to control multiple home devices. SK Telecom went a step further by unveiling HoloBox, an AI hologram device that allows the user to communicate with an AI-powered virtual avatar. Shortly after MWC 2018, Orange, which had previously announced its AI-powered virtual assistant Djingo for its smart home in April 2017, announced Djingo’s availability for its Orange banking service. These announcements show that the telco category is innovating beyond connectivity, however what should be the end goal of these innovative services?

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