OTT + Pay TV = Pay TV 2.0

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By Michael Inouye | 1Q 2018 | IN-5062


CBS SPORTS HQ, Fox Nation, and ESPN Plus Highlight Complementary OTT Services


The video market continues to move further away from a binary video ecosystem of pay TV. OTT and the introduction of complementary services like CBS SPORTS HQ, Fox Nation, and ESPN Plus further blur these lines. While a clean break between OTT and pay TV has not existed for some time, it is often pragmatic to segment customers into discrete buckets, particularly calling out those consumers who maintained a cable, IPTV/telco, DBS, or premium DTT service compared to cord cutters/nevers. The introduction of premium OTT services like Sling TV, PlayStation Vue, DirecTV Now, YouTube TV, etc. complicates this arrangement. The push to go direct to the consumer is helping fuel the OTT market, but the recent launches (or planned launches) of complementary services create a new dynamic within the video market.

Pay TV a Continuum Between Traditional Distribution Channels and OTT


The three services called out in the previous section are all expected to complement…

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