Shifting Smart Home Services from Provider Add-on to Core Feature
In January, U.S. cable giant Comcast announced a key shift in the way it will offer its subscribers smart home. Riding on the back of an expansion of broadband and mobile offerings, Comcast will bundle its managed smart home platform for all its subscribers as an integrated part of its basic service. The move represents development in a market where telco and cable companies have struggled to find the best business model for smart home services. Typically, there has been a trade-off between gaining new subscriber revenues directly from smart home offerings and gaining broad support for those services. In contrast, Comcast believes smart home management cannot drive revenues directly, but instead, the popularity and appeal of smart home can help support the appeal of other subscription services. There is no doubt that similar plays will be eager to see the appeal of its new strategy.
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