Is Voice Control the Webscale Trojan Horse into the Car?

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1Q 2018 | IN-5057


Amazon Continues to Collaborate with OEMs


At CES 2018, Toyota announced it would be partnering with Amazon to integrate Alexa into its infotainment platform, Enform. The software rollout of Entune 3.0 and Lexus Enform 2.0 will be provided as an update to select 2018 models over the course of 2018 and 2019. The Alexa integration will allow users to control in-car entertainment experiences, access Alexa skills such as news and weather applications, and allow users to control connected smart home devices.

The announcement follows a growing number of Alexa integrations into the car. Over the course of 2017, Ford, Škoda, Seat, and Volkswagen all announced some type of support for Alexa Voice Service within the car.

OEMs Increasing Collaboration with Big Tech


Alexa is not the only voice assistant that has been entering the infotainment car experience. Google has also been forming a number of key partnerships, such as with BMW to bring Google Assistant into select BMW and Mini models.

Technology and OEM collaboration i…

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