Mobile World Congress 2018 Highlights an Expanding AR Market

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By Eric Abbruzzese | 1Q 2018 | IN-5052


No Lack of Activity


Mobile World Congress 2018 serves as a reminder of the importance of mobile technology and devices across markets. This year, this correlates with a strong and widening push in the augmented reality (AR) markets surrounding mobile devices. A number of high-profile companies in the space, including Samsung and Google, are expanding their presence in AR on mobile. With a wider market view, AR continues to push on within the head-mounted display (HMD) form factor, with new hardware from Intel and Vuzix, along with major content partnerships for Magic Leap. This high level of activity paints a picture of a market ripe for continued growth, with increasing interest on the consumer side of the market.

Mobile Devices Central to Growth, Alongside HMDs


Last year, the launch of mobile SDKs ARKit and ARCore by Apple and Google, respectively, brought about a shift in thinking and potential for AR as a whole. Similar to the impact of mobile-reliant VR, smartphone-based AR has the potential to bring AR to millions of dev…

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