No Lack of Activity |
NEWS |
Mobile World Congress 2018 serves as a reminder of the importance of mobile technology and devices across markets. This year, this correlates with a strong and widening push in the augmented reality (AR) markets surrounding mobile devices. A number of high-profile companies in the space, including Samsung and Google, are expanding their presence in AR on mobile. With a wider market view, AR continues to push on within the head-mounted display (HMD) form factor, with new hardware from Intel and Vuzix, along with major content partnerships for Magic Leap. This high level of activity paints a picture of a market ripe for continued growth, with increasing interest on the consumer side of the market.
Mobile Devices Central to Growth, Alongside HMDs |
IMPACT |
Last year, the launch of mobile SDKs ARKit and ARCore by Apple and Google, respectively, brought about a shift in thinking and potential for AR as a whole. Similar to the impact of mobile-reliant VR, smartphone-based AR has the potential to bring AR to millions of dev…
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