Business Model is the Key to Unlocking the Next-Generation Powered Payment Cards Opportunity

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By Phil Sealy | 1Q 2018 | IN-5041


Cost Proving the Single Largest Inhibitor to Next-Generation Payment Card Adoption


Next-generation powered payment cards have been in the market periphery for a number of years, largely remaining in a dormant phase as vendors continued to research, develop, and ultimately define and understand the potential customer base for some of the powered card form factors, including dynamic code verification (DCV) and biometric sensor cards and other interactive powered card variants. Next-generation powered payment card testing and evaluation has arguably arrived at the perfect time, aligned with a payment cards market that is slowing, enabling card vendors to use end-user pilots and testing to measure adoption appetites. Payment ecosystem players including, card, sensor, and payment networks and other component vendors including Gemalto, IDEMIA, MasterCard, MeReal Biometrics, KONA I, FPC, KSID, Elan Microelectronics, Juno Universal, IDEX, and Zwipe are hoping to eventually use them as a higher value proposition, creating a new revenue opportunity in a payment cards market where average selling prices (ASPs) …

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