Business Model is the Key to Unlocking the Next-Generation Powered Payment Cards Opportunity
Next-generation powered payment cards have been in the market periphery for a number of years, largely remaining in a dormant phase as vendors continued to research, develop, and ultimately define and understand the potential customer base for some of the powered card form factors, including dynamic code verification (DCV) and biometric sensor cards and other interactive powered card variants. Next-generation powered payment card testing and evaluation has arguably arrived at the perfect time, aligned with a payment cards market that is slowing, enabling card vendors to use end-user pilots and testing to measure adoption appetites. Payment ecosystem players including, card, sensor, and payment networks and other component vendors including Gemalto, IDEMIA, MasterCard, MeReal Biometrics, KONA I, FPC, KSID, Elan Microelectronics, Juno Universal, IDEX, and Zwipe are hoping to eventually use them as a higher value proposition, creating a new revenue opportunity in a payment cards market where average selling prices (ASPs) continue to be challenged and revenue margins continue to be depleted, while presenting an innovative platform on which they can further differentiate themselves from low-cost competitors.
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