India Pushes Ahead with EMV Migration, but Slowdown Evident

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1Q 2018 | IN-5030


Taking the Rough with the Smooth


ABI Research recently published its latest edition of the Payment & Banking Card Technologies market data, a biannual publication. The data base contains detailed information on both the installed base and shipments of payment cards broken down by product and technology type, covering all regions and 30 individual countries.

This insight takes a deeper look into the much hyped Indian payment cards market. As one of the last major migration volume opportunities, it’s important to understand the current market dynamics, why 2017 payment card shipments fell below initial expectations, standing at 196 million units, and why there remains ample opportunity driven by bank consolidation and India’s national payments network, RuPay.

The Threefold Impact in 2017

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