Amazon Pushes English-Only Alexa into 28 New Countries

by Jonathan Collins, Shiv Patel | 4Q 2017 | IN-4854

Facing growing competition, Amazon’s decision to offer English-only Alexa and Echo offerings highlights a change in. This may be an attempt to mitigate the lost time spent offering localized versions of Alexa as Amazon realizes the urgency of maintaining its share within the fast-growing smart home market.

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