First Augmented Reality In-Store Execution Solution for Retail

4Q 2017 | IN-4853

Trax digitizes the physical world of retail. In 2010 Trax introduced a revolutionary new image recognition technology to the consumer packaged goods (CPG) industry. Its purpose was to increase awareness of the importance and value of image recognition and to create greater efficiencies and results for consumer goods companies. Sales representatives can now receive analytical product and category information including out of stock, share of shelf, planograms/schematics, pricing and promotional compliance, and more, which is all delivered to their mobile phones while in the store.

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