Analyzing Vodafone's Foray into Consumer Internet of Things in Europe—Poor User Experience Will Be Just One of the Challenges

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4Q 2017 | IN-4819


Vodafone Launches ‘V by Vodafone’ in Europe


On November 7, 2017, Vodafone launched its consumer Internet of things (IoT) service ‘V by Vodafone.' The platform and products are currently available in the U.K., Spain, Germany, and Italy. The four connected devices and IoT services are as follows:
  1. V: Auto, a dongle that provides functions such as an emergency call function and acts as a GPS location tracker.
  2. V: Camera, targets indoor and outdoor home security. 
  3. V: Pet is a location and activity tracker for pets.
  4. V: Bag, a location tracker with GPS that attaches to your bag to provide location information. 
Each of these connected devices is connected using a V-Sim, a Vodafone sim card, and is currently available to only existing Vodafone mobile customers.

Potential Opportunities in Vertical IoT Use Cases


Vodafone is one the largest telcos in the world in terms of subscribers and opera…

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