Analyzing Vodafone's Foray into Consumer Internet of Things in Europe—Poor User Experience Will Be Just One of the Challenges

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By Adarsh Krishnan | 4Q 2017 | IN-4819


Vodafone Launches ‘V by Vodafone’ in Europe


On November 7, 2017, Vodafone launched its consumer Internet of things (IoT) service ‘V by Vodafone.' The platform and products are currently available in the U.K., Spain, Germany, and Italy. The four connected devices and IoT services are as follows:
  1. V: Auto, a dongle that provides functions such as an emergency call function and acts as a GPS location tracker.
  2. V: Camera, targets indoor and outdoor home security. 
  3. V: Pet is a location and activity tracker for pets.
  4. V: Bag, a location tracker with GPS that attaches to y...

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