Analyzing Vodafone's Foray into Consumer Internet of Things in Europe—Poor User Experience Will Be Just One of the Challenges

by Adarsh Krishnan | 4Q 2017 | IN-4819

On November 7, 2017, Vodafone launched its consumer Internet of things (IoT) service ‘V by Vodafone.' The platform and products are currently available in the U.K., Spain, Germany, and Italy.

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