Vodafone Needs to Change Its Cybersecurity Outlook to Become a Progressive Partner to Industry
It has been 20 months since Vodafone entered the enterprise cybersecurity market with its Enterprise Security Services (VESS) line of business, but the operator has failed to make any notable impact. VESS is a vanilla service offering that is largely similar other standard solutions on the market. It recently released a commendable, but otherwise unremarkable, research report on security attitudes in business as it relates to decision-making, growth, and innovation. Predictably, businesses that do risk assessments and implement cybersecurity are more successful in the long-term. While the report does raise some interesting findings around gaps and difficulties, and provides an opportunity to upsell security services in an increasingly dangerous cyberworld and in the wake of uncertainties surrounding the IoT, Vodafone has not been able to convince on why it should be the security platform of choice.
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