Next-generation powered payment cards have been in the market periphery for a number of years, largely remaining in a dormant phase as vendors continued to research, develop, and ultimately define and understand the potential customer base for a number of powered card form factors, including DCV (Dynamic Code Verification) and biometric sensor cards.
Today a number of pilots and trials are in situ, marking the beginning of a significant exploratory and testing phase by issuers, coming at a time when overall EMV card market growth is slowing, paired with challenging ASP pressures, significantly impacting margins. Ecosystem players are now looking towards powered card form factors as the next generation, higher value proposition platform from which to counterbalance any negative impact from a slowing and increasingly price sensitive market, whilst using as a differentiating factor to distinguish from lower cost competitors.
ABI Research's Next-Generation Powered Payment Cards report will take a deep dive into the area of powered payment cards, looking individually at the market dynamics and opportunities as it pertains to biometric sensor cards, DCV cards and other interactive powered card form factors. Discussion and analysis centers around regional dynamics and opportunities, business models, drivers, inhibitors and potential impacts, accompanied by a set of five year forecasts, outlining ABI Research’s adoption expectations for next generation powered payment cards.