Luxury Brand Co-opetition
HERE, a leader in digital mapping and location intelligence, has announced the launch of their first next-generation connected car services, built on data crowdsourced from BMW, Audi and Daimler models. HERE’s Open Location Platform aggregates anonymized GPS probe and ABS/hard-braking data sourced from millions of the three luxury vehicle original equipment manufacturers (OEMs) models that have already been deployed on the road. The location solutions leader already has compiled six months of data ingestion, with the quality of insight from automotive grade sources driving a significant increase in quality of service for the consumer.
HERE’s real-time traffic service (first announced at the Paris Auto Show last year) compiles this new connected car sensor data with other data sets to identify traffic flow patterns and incidents to re-route consumers around trouble spots and minimize their journey time. This is the first...
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