HERE Launches Real-Time Traffic Services Built on Crowdsourced Connected Car Data

Subscribe To Read This Insight

3Q 2017 | IN-4683


Luxury Brand Co-opetition


HERE, a leader in digital mapping and location intelligence, has announced the launch of their first next-generation connected car services, built on data crowdsourced from BMW, Audi and Daimler models.  HERE’s Open Location Platform aggregates anonymized GPS probe and ABS/hard-braking data sourced from millions of the three luxury vehicle original equipment manufacturers (OEMs) models that have already been deployed on the road.  The location solutions leader already has compiled six months of data ingestion, with the quality of insight from automotive grade sources driving a significant increase in quality of service for the consumer.

HERE’s real-time traffic service (first announced at the Paris Auto Show last year) compiles this new connected car sensor data with other data sets to identify traffic flow patterns and incidents to re-route consumers around trouble spots and minimize their journey time. This is the first in a suite four services which HERE intends to develop or augment using automotive-grade sensor data sourced from connected vehic…

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.