This research looks at the complex but maturing content creation and application ecosystem for the augmented and mixed reality markets. Examples of use cases, business models, hardware differences, and company highlights are given to accurately portray current activity in the space, along with high level revenue projections for content-related value chain segments pulled from ABI Research’s Augmented and Mixed Reality Devices and Enterprise Verticals. Framing the content market in this way can help in understanding both the current and future opportunities and barriers in the industry and how these opportunities and barriers can variably affect AR/MR content creators and customers. 

Table of Contents

• High-Level Summary
• Market Data
• Augmented Reality Value Chain
• Reality Spectrum
• Use Cases Dictate Content
• Augmented Reality Industry Vertical Use Cases
• Core AR Use Cases
• Augmented Reality Hardware
• Business Models and Company Examples
• Hardware and Content Combined
• Apple’s ARKit
• Publishing and Distribution
• Mobile
• Non-Mobile
• Summary