EU OTT Content Portability Rules Get Closer to Implementation
European Parliament in May 2017 agreed that service providers must allow subscribers of online content to access paid subscription services from anywhere in Europe. The rule will apply only to paid online video services starting in the first quarter of 2018, but it is optional for free-to-air service providers to adopt the content portability rule. Online services mandated by cross border portability include OTT platforms such as Netflix and HBO, or OTT platforms provided by pay-TV operators such as Viaplay, Sky as well as music streaming services and online gaming services. OTT subscribers in Europe will no longer be cut off from their paid subscription while they are travelling in Europe when the rules is applied. However, subscribers’ state of residence will be verified and the presence in other locations should only be a short period of time in order to prevent abuses of the new rule.
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