Fitbit Banks on Wearable Payments to Boost Smartwatch Sales

by Phil Sealy, Stephanie Tomsett | 2Q 2017 | IN-4582

After Fitbit announced that it is developing a smartwatch during its 4Q 2016 earnings call in January (2017), more details were brought to light. The smartwatch will include several features, such as a built-in GPS chip, a heart rate monitor, the ability to pair with Bluetooth headphones, a four-day battery life, and, interestingly, the ability to make wearable proximity payments. Initially, the device release was scheduled for 2Q 2017, ahead of Apple’s normal fall announcement, but production delays ultimately pushed that back to 3Q 2017. When released, the smartwatch is expected to have a price tag of US$300.

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