Industry Survey: Transformative Technology Adoption and Attitudes - Augmented and Mixed Reality

ABI Research conducted an industry survey on transformative technology adoption and the attitudes of 455 decision makers, influencers, and implementers in the following verticals: Retail, Healthcare, Logistics, Automotive, Manufacturing, Utilities, Consumer Packaged Goods (CPG), Local, State, and Federal Governments. This report focuses on augmented reality (AR) and smart glasses, breaking down general familiarity, current and future plans surrounding the technology, and differences in response based on company size and primary vertical among the respondents.

Table of Contents:

  • Methodology and Background
  • Classification of Respondents: Industry Sector
  • Classification of Respondents: Industry Sector
  • Classification of Respondents: Role and Influence
  • Familiarity Is Lacking
  • Mobility as a Cornerstone
  • Mobile Base Is There, Glasses Base Is Growing
  • Rich Potential in Manufacturing
  • Far-Reaching Value Add
  • Utilities Market Rich with Potential AR Applications
  • Healthcare as Another Strong AR Play
  • AR Logistics Already in Action, but Not Without Difficulty
  • Supporting ABI Research Data
  • Summary and Conclusions

Companies Mentioned


Research Information

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Publish Date
2Q 2017
Research Type