Industry Survey: Transformative Technology Adoption and Attitudes - Retail
PurchaseABI Research conducted an industry survey on transformative technology adoption and attitudes of 455 decision makers, influencers, and implementers in the following verticals: Retail, Healthcare, Logistics, Automotive, Manufacturing, Utilities, Consumer Packaged Goods (CPG), as well as Local, State, and Federal Governments. This issue provides a summary of the findings and main conclusions for the retail segment related to the adoption of smart in-store retail technologies such as beacons, POS, indoor location, AI-based analytics, the impact of multi-channel and e-commerce strategies on brick and mortal retail, and awareness about the beacon supplier ecosystem. Questions range from willingness to adopt new technologies, to barriers, benefits, and sourcing (in-house versus third-party). This report provides insight into prevailing attitudes with the retail segment, mainly on the awareness about the disruptive impact of smart retail technologies on business models, competitiveness, and customer experiences.
Table of Contents:
- Methodology and Background
- Classification of Respondents: Size of Business
- Classification of Respondents: Role in Organization
- Classification of Respondents: Role in Decision Making
- Willingness to Embrace innovative Technologies
- Technological Familiarity
- Barriers to Adopting Innovative Technologies
- Benefits of Implementing Innovative Technologies
- Technology Outsourcing versus Internal Investment
- Future of the Cloud
- Role of Artificial Intelligence in Retail
- Operational Data Management
- Role of Telco Operators for Retail
- Impact of Retail In-Store Technologies
- In-Store Beacon Technology Suppliers
- Location-Based Advertising and Marketing
- Multi-Channel Technologies
- E-Commerce and Brick and Mortar
- E-Commerce/Brick and Mortar and Size of Business
- Summary and Conclusions