Another Look at Magic Leap and Its Potential Market Impact

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By Eric Abbruzzese | 2Q 2017 | IN-4539


The Mystery Continues


Unconfirmed rumors and details continue to slowly surface from the highly secretive Magic Leap. After an unflattering picture of a prototype device was released in February (2017), showing a large backpack tethered to glasses, Magic Leap’s CEO Rony Abovitz came out saying that it was not representative of the current state of the device. Now, new details suggest that the company is closing in on a product release, targeting the end of 2017. The company opened a new office in Seattle in late 2016, and raised US$1.4 billion in funding, with a recent valuation of US$4.5 billion. With this financial status, and no officially released product information, the confusion and worry surrounding the company comes into focus.

A Leader If It Delivers


In its official statements, the company promises a high-end, mixed reality (MR) device. With that comes heavy processing requirements and an equally heavy price. If the rumors come to fruition, the device will be smaller than the Microsoft HoloLens with a wider fie…

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