INDEX

VLC: Competitive or Complementary to Beacons in Retail?

by Samuel McLaughlin | 2Q 2017 | IN-4520

Retailers are increasingly embracing indoor positioning systems (IPS) as they seek to improve the consumer experience. This was further demonstrated at ShopTalk 2017, a commerce event that took place during March in Las Vegas. A number of vendors and solution providers showcased their latest improvements for Internet of Things (IoT) technologies aimed at retailers. Visible light communication (VLC) technology was among many retail technology solutions exhibited at the show from the likes of Acuity Brands, Point Inside, and Foursquare.

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