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Google and Levi’s Partner to Create Connected Smart Jacket

by Ryan Harbison | 1Q 2017 | IN-4488

Google first announced its partnership with Levi’s and their Commuter Trucker jacket at the Google I/O developer conference in May 2016. The product idea originated from the collaboration between Levi’s and Google’s Advanced Technology and Projects (ATAP) group, and was originally slated to be released in spring 2017. At SXSW 2017, Google announced that the Levi’s Commuter Trucker jacket release would be delayed until this fall, when it is expected to retail for around US$350. Whereas other smart clothing options on the market and other wearable devices are typically focused on the hardware aspect of a device, the team behind the Commuter Trucker jacket was focused on embedding connectivity into the actual conductive fabric of the jacket so that fashion is the focus. Although wearable technology is often slightly bulky and visible, these components are designed to be as discrete as possible. This product, while impressive in its design and delivery, will initially do little to bring smart clothing wearables to a wider market, but the end goal of the project is to eventually create an entire ecosystem of connected clothing

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