INDEX

Electronic Shelf Labels: ROI Analysis and Market Opportunities

Table of Contents

  • 1. INTRODUCTION
    • 1.1. The Future of Bricks and Mortar Retail
    • 1.2. Total Market Forecasts
    • 1.3. Regional Forecasts
    • 1.4. In-Store Pricing Roadmap
  • 2. KEY MARKET DRIVERS AND INHIBITORS
    • 2.1. Current Retail Market Drivers for ESLs
    • 2.2. Analysis of Traditional ESL ROI
    • 2.3. New ROI Opportunities
    • 2.4. Question Marks Over ESLs
    • 2.5. Connectivity: Creating a Link Between the Product and the Consumer
  • 3. DYNAMIC PRICING
    • 3.1. The Psychology of Dynamic Pricing
    • 3.2. What Dynamic Pricing Offers
    • 3.3. Six Variations of Dynamic Pricing
    • 3.4. How Amazon Already Leads on Bricks and Mortar Dynamic Pricing
    • 3.5. Dynamic Pricing + Mobile Shopping = New Opportunities


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Electronic Shelf Labels (ESLs) and their key application dynamic pricing form an important part of any brick and mortar digitization strategy. ESLs are tools that cannot only be used to optimize margins, but more importantly, they can be used to increase customer engagement through mobile interaction and real-time reaction to trends, not unlike established practices in online commerce. Moreover, they help build personalized multi-channel retail experiences. While ESLs failed to become mainstream due to a number of reasons, such as lack of awareness and immature technology, this is about to change with players like Amazon leading the way.

Table of Contents

  • 1. INTRODUCTION
    • 1.1. The Future of Bricks and Mortar Retail
    • 1.2. Total Market Forecasts
    • 1.3. Regional Forecasts
    • 1.4. In-Store Pricing Roadmap
  • 2. KEY MARKET DRIVERS AND INHIBITORS
    • 2.1. Current Retail Market Drivers for ESLs
    • 2.2. Analysis of Traditional ESL ROI
    • 2.3. New ROI Opportunities
    • 2.4. Question Marks Over ESLs
    • 2.5. Connectivity: Creating a Link Between the Product and the Consumer
  • 3. DYNAMIC PRICING
    • 3.1. The Psychology of Dynamic Pricing
    • 3.2. What Dynamic Pricing Offers
    • 3.3. Six Variations of Dynamic Pricing
    • 3.4. How Amazon Already Leads on Bricks and Mortar Dynamic Pricing
    • 3.5. Dynamic Pricing + Mobile Shopping = New Opportunities

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