u-blox Buys SIMCom—What Makes SIMCom Attractive Now?

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By Dan Shey | 1Q 2017 | IN-4441


u-blox Buys SIMCom


On January 20 (2017), u-blox announced that it purchased the customers, products, team, patents, and copyrights of SIMCom Wireless, the M2M cellular module division of SIMTech Group Ltd., for US$52.5 million. SIMTech Group Ltd. is a small, diversified electronic manufacturing firm whose major product lines are cellular wireless modules and handsets, in addition to building OEM and ODM integrated products. 2015 revenues for SIMTech Group Ltd. were US$392 million.

Market Strategies


u-blox’s cellular module business is one part of a bigger organization that offers short-range wireless modules and location/positioning hardware. Short-range wireless modules include Bluetooth, Wi-Fi, and V2X modules; positioning hardware includes GNSS modules, chips, smart antennas, and dead reckoning products. In cellular modules, u-blox was different than its competitors because it did not offer GPS integrated modules, but instead offered the GPS module separate from the cellular module. So far, this product offering strat…

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