Over the Top (OTT) and Multiscreen Video Services

Updated Annually | Data | MD-OTMS-166 | 58 tables | 42 charts | Excel

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This database tracks digital content, services, and advertising that are critical to many of the devices covered by ABI Research. Currently, this product contains market revenue data for online video (short form and OTT), social networking, digital music, Internet search, gaming software/services, and other segments of the digital advertising market. This research is intended to track overarching market trends such as the continued migration from physical media to digital, transitions between traditional pay TV services and OTT, and to quantify the evolving content landscape, as it pertains to content monetization and changing consumer behavior. 
 
The over-the-top (OTT) video market, for example, continues to expand as consumers both look for and embrace new sources of content. These distribution channels coupled with the growing number of connected devices is fueling market growth, where revenue is expected to have a 17% worldwide CAGR from 2016 to 2022. Short form video accounted for over 25% of online video revenue in 2016. In response to this growth pay TV operators have launched OTT services to better extend their reach and engage both new customers and those who have cut the cord.     
 
Most markets are segmented by region (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, the Middle East, and Africa).

Tables

Click a table title to see what's included in the data.
  1. Cloud Content and Services Revenue, World Market, Forecast: 2013 to 2022
  2. App Market Revenue by Region, World Market, Forecast: 2013 to 2022
  3. App Market Revenue by Ecosystem, World Market, Forecast: 2013 to 2022
  4. App Market Revenue by Region (Amazon Kindle Fire), World Market, Forecast: 2013 to 2022
  5. App Market Revenue by Region (Apple iTunes Ecosystem), World Market, Forecast: 2013 to 2022
  6. App Market Revenue by Region (Google Android/Google Play Ecosystem), World Market, Forecast: 2013 to 2022
  7. App Market Revenue by Region (Other), World Market, Forecast: 2013 to 2022
  8. eBook Revenue by Region (Total), World Market, Forecast: 2013 to 2022
  9. eBook Revenue by Service, World Market, Forecast: 2013 to 2022
  10. eBook Revenue by Region (Amazon), World Market, Forecast: 2013 to 2022
  11. eBook Revenue by Region (Apple), World Market, Forecast: 2013 to 2022
  12. eBook Revenue by Region (Google), World Market, Forecast: 2013 to 2022
  13. eBook Revenue by Region (Kobo), World Market, Forecast: 2013 to 2022
  14. eBook Revenue by Region (Other), World Market, Forecast: 2013 to 2022
  15. Amazon Ecosystem, World Market, Forecast: 2013 to 2022
  16. Apple/iTunes Ecosystem, World Market, Forecast: 2013 to 2022
  17. Google/Android Ecosystem, World Market, Forecast: 2013 to 2022
  18. Social Networking Market Revenue by Region, World Market, Forecast: 2013 to 2022
  19. Social Networking Market Revenue by Revenue Type, World Market, Forecast: 2013 to 2022
  20. Social Networking Market Share by Vendor, World Market, 2012 to 2015
  21. Search Revenue by Region, World Market, Forecast: 2013 to 2022
  22. Search Revenue Market Share by Vendor, World Market, 2012 to 2015
  23. Music Revenue by Market Segment (Trade/Wholesale Revenue), World Market, Forecast: 2013 to 2022
  24. Digital Music Revenue by Market Segment (Retail Revenue), World Market, Forecast: 2013 to 2022
  25. Music Revenue by Region (Trade/Wholesle Revenue), World Market, Forecast: 2013 to 2022
  26. Digital Music Revenue by Region (Retail Revenue), World Market, Forecast: 2013 to 2022
  27. Music Market Share by Vendor (Music Labels), World Market, 2015
  28. Digital Music Market Share by Vendor (Retail Revenue), World Market, 2015
  29. Total Digital Advertising by Region, World Market, Forecast: 2013 to 2022
  30. Total Digital Advertising by Segment, World Market, Forecast: 2013 to 2022
  31. Display Revenue Market Share by Vendor, World Market, 2015
  32. OTT, Definitions
  33. OTT Revenue by Region, World Markets, Forecast: 2010 to 2022
  34. OTT Revenue by Business Model, World Markets, Forecast: 2010 to 2022
  35. OTT Revenue by Business Model, North America, Forecast: 2010 to 2022
  36. OTT Revenue by Business Model, Europe, Forecast: 2010 to 2022
  37. OTT Revenue by Business Model, Asia-Pacific, Forecast: 2010 to 2022
  38. OTT Revenue by Business Model, Latin America, Forecast: 2010 to 2022
  39. OTT Revenue by Business Model, Middle East & Africa, Forecast: 2010 to 2022
  40. Short-form Video Ad Revenue by Region, World Markets, Forecast: 2013 to 2022
  41. Total Online Video Market by Region and Type of Video, World Markets, Forecast: 2013 to 2022
  42. Total Online Video Market by Region and Business Model, World Markets, Forecast: 2013 to 2022
  43. Online Video Subscription Revenue, Subscriptions, and ARPU, World Markets, Forecast: 2013 to 2022
  44. Market Shares, Total Online Video, World Market, 2012 to 2015 (forecast)
  45. Physical Media (DVD/Blu-ray) Purchases, World Markets, Forecast: 2013 to 2022
  46. Pay TV Operator VOD, World Markets, Forecast: 2013 to 2022
  47. Total Gaming Market Revenue by Category, World Markets, Forecast: 2010 to 2022
  48. Total Gaming Market Revenue by Region, World Markets, Forecast: 2010 to 2022
  49. Physical Media Revenue by Region, World Markets, Forecast: 2010 to 2022
  50. Packaged Console Gaming Revenue by Region, World Markets, Forecast: 2010 to 2022
  51. Packaged PC Gaming Revenue by Region, World Markets, Forecast: 2010 to 2022
  52. Packaged Handheld Gaming Revenue by Region, World Markets, Forecast: 2010 to 2022
  53. Digital Media Revenue by Region, World Markets, Forecast: 2010 to 2022
  54. Digital Console Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2022
  55. Digital PC Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2022
  56. Digital Handheld Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2022
  57. Digital Mobile Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2022
  58. Gaming Market Share by Vendor, World Market, 2015