This database tracks digital content, services, and advertising that are critical to many of the devices covered by ABI Research. Currently, this product contains market revenue data for online video (short form and OTT), social networking, digital music, Internet search, gaming software/services, and other segments of the digital advertising market. This research is intended to track overarching market trends such as the continued migration from physical media to digital, transitions between traditional pay TV services and OTT, and to quantify the evolving content landscape, as it pertains to content monetization and changing consumer behavior.
The over-the-top (OTT) video market, for example, continues to expand as consumers both look for and embrace new sources of content. These distribution channels coupled with the growing number of connected devices is fueling market growth, where revenue is expected to have a 17% worldwide CAGR from 2016 to 2022. Short form video accounted for over 25% of online video revenue in 2016. In response to this growth pay TV operators have launched OTT services to better extend their reach and engage both new customers and those who have cut the cord.
Most markets are segmented by region (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, the Middle East, and Africa).