Chinese Phone Vendors Usurping Premium Foreign Brands in Smartphone Market

4Q 2016 | IN-4405

2016 is the year we witnessed Apple experiencing its first YoY fall in volume in 10 years, and Samsung weathering its first smartphone recall due to Note 7’s battery explosion during charging. This same year, Chinese smartphone vendor, Huawei, gained a growing sale of smartphones compared to 2015, making it the world’s third largest smartphone maker. 2016 is also a remarkable year for other Chinese smartphone makers, OPPO and Vivo—both owned by BBK Electronics—as they ascend into and remain in the world’s top five smartphone vendors since the second quarter of 2016. (For more information, please refer to ABI Research’s Mobile Device Market Sizing and Share).

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