Taiwanese silicon behemoth MediaTek recently announced the launch of a new, fully integrated, end-to-end automotive semiconductor product portfolio for Q1 2017. MediaTek claims it is well-positioned to enter the automotive industry as a “natural progression”. It intends to leverage its huge R&D spending on modems, RF, computing, and software, as well as its expertise in multimedia, connectivity and sensor solutions for mobile, home entertainment, and connectivity and IoT markets. MediaTek has the scale and production capabilities that few competitors are able to match. Moreover, it is also known for its superior power-efficiency and system-in-packages (SiP).