Amazon Teaching B&M Retailers Important Lessons

4Q 2016 | IN-4337

Amazon’s tentative entry into ricks & mortar retail through the development of bookshops baffled many. However, there are some important lessons that other retailers can learn from Amazon in regards to how the company entered the space. I believe Amazon has a technological advantage because they started with a clean slate. Existing retailers should look at some of the advances Amazon made, and start to think about what they would do if they could start over.

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