Over the Top (OTT) and Multiscreen Video Services

Updated Annually | Data | MD-OTMS-165 | 76 tables | 42 charts | Excel

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This database tracks digital content, services, and advertising that are critical to many of the devices covered by ABI Research. Currently, this product contains market revenue data for online video (short form and OTT), social networking, digital music, Internet search, gaming software/services, and other segments of the digital advertising market. This research is intended to track overarching market trends such as the continued migration from physical media to digital and to quantify the evolving content landscape, as it pertains to content monetization and changing consumer behavior. 

The over-the-top (OTT) video market, for example, continues to expand as consumers both look for and embrace new sources of content. These distribution channels coupled with the growing number of connected devices is fueling market growth, where revenue is expected to have a 17.6% worldwide CAGR from 2015 to 2021. Short form video accounted for over 25% of online video revenue in 2015. Despite this growth and changing consumer landscape, pay-TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels.     

Most markets are segmented by region (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, the Middle East, and Africa).   

Tables

Click a table title to see what's included in the data.
  1. Cloud Content and Services Revenue, World Markets, Forecast: 2013 to 2021
  2. App Market Revenue by Region, World Markets, Forecast: 2013 to 2021
  3. App Market Revenue by Ecosystem, World Markets, Forecast: 2013 to 2021
  4. App Market Revenue by Region (Amazon Kindle Fire), World Markets, Forecast: 2013 to 2021
  5. App Market Revenue by Region (Apple iTunes Ecosystem), World Markets, Forecast: 2013 to 2021
  6. App Market Revenue by Region (Google Android/Google Play Ecosystem), World Markets, Forecast: 2013 to 2021
  7. App Market Revenue by Region (Other), World Markets, Forecast: 2013 to 2021
  8. eBook Revenue by Region (Total), World Markets, Forecast: 2013 to 2021
  9. eBook Revenue by Service, World Markets, Forecast: 2013 to 2021
  10. eBook Revenue by Region (Amazon), World Markets, Forecast: 2013 to 2021
  11. eBook Revenue by Region (Apple), World Markets, Forecast: 2013 to 2021
  12. eBook Revenue by Region (Google), World Markets, Forecast: 2013 to 2021
  13. eBook Revenue by Region (Kobo), World Markets, Forecast: 2013 to 2021
  14. eBook Revenue by Region (Other), World Markets, Forecast: 2013 to 2021
  15. Amazon Ecosystem, World Markets, Forecast: 2013 to 2021
  16. Apple/iTunes Ecosystem, World Markets, Forecast: 2013 to 2021
  17. Google/Android Ecosystem, World Markets, Forecast: 2013 to 2021
  18. Social Networking Market Revenue by Region, World Markets, Forecast: 2013 to 2021
  19. Social Networking Market Revenue by Revenue Type, World Markets, Forecast: 2013 to 2021
  20. Social Networking Market Share by Vendor, World Markets, 2012 to 2015
  21. Search Revenue by Region, World Markets, Forecast: 2013 to 2021
  22. Search Revenue Market Share by Vendor, World Markets, 2012 to 2015
  23. Music Revenue by Market Segment (Trade/Wholesale Revenue), World Markets, Forecast: 2013 to 2021
  24. Digital Music Revenue by Market Segment (Retail Revenue), World Markets, Forecast: 2013 to 2021
  25. Music Revenue by Region (Trade/Wholesle Revenue), World Markets, Forecast: 2013 to 2021
  26. Digital Music Revenue by Region (Retail Revenue), World Markets, Forecast: 2013 to 2021
  27. Music Market Share by Vendor (Music Labels), World Markets, 2013 to 2015
  28. Digital Music Market Share by Vendor (Retail Revenue), World Markets, 2013 to 2015
  29. Total Digital Advertising by Region, World Markets, Forecast: 2013 to 2021
  30. Total Digital Advertising by Segment, World Markets, Forecast: 2013 to 2021
  31. Display Revenue Market Share by Vendor, World Markets, 2013 to 2015
  32. OTT, Definitions
  33. OTT Revenue by Region, World Markets, Forecast: 2010 to 2021
  34. OTT Revenue by Business Model, World Markets, Forecast: 2010 to 2021
  35. OTT Revenue by Business Model, North America, Forecast: 2010 to 2021
  36. OTT Revenue by Business Model, Europe, Forecast: 2010 to 2021
  37. OTT Revenue by Business Model, Asia-Pacific, Forecast: 2010 to 2021
  38. OTT Revenue by Business Model, Latin America, Forecast: 2010 to 2021
  39. OTT Revenue by Business Model, Middle East & Africa, Forecast: 2010 to 2021
  40. Short-form Video Ad Revenue by Region, World Markets, Forecast: 2013 to 2021
  41. Total Online Video Market by Region and Type of Video, World Markets, Forecast: 2013 to 2021
  42. Total Online Video Market by Region and Business Model, World Markets, Forecast: 2013 to 2021
  43. Market Shares, Total Online Video, World Markets, 2012 to 2015 (forecast)
  44. Physical Media (DVD/Blu-ray) Purchases, World Markets, Forecast: 2013 to 2021
  45. Pay TV Operator VOD, World Markets, Forecast: 2013 to 2021
  46. Online Video Viewers, World Markets, Forecast: 2010 to 2021
  47. Online Video Viewers (Percentage by Online Video Type), World Markets, Forecast: 2010 to 2021
  48. Online Video Viewers by Video Type (Percentage of Population), World Markets, Forecast: 2010 to 2021
  49. Online Video Viewers by Video Type (Percentage of TV Household Population), World Markets, Forecast: 2010 to 2021
  50. Online Videos Served, World Markets, Forecast: 2010 to 2021
  51. Online Videos Served (Percentage by Online Video Type), World Markets, Forecast: 2010 to 2021
  52. Online Viewers and Videos Viewed by Category, World Markets, Forecast: 2010 to 2021
  53. Online Viewers and Videos Viewed by Category, World Markets, Forecast: 2010 to 2021
  54. Online Viewers and Videos Viewed by Category, Europe, Forecast: 2010 to 2021
  55. Online Viewers and Videos Viewed by Category, Asia-Pacific, Forecast: 2010 to 2021
  56. Online Viewers and Videos Viewed by Category, Latin America, Forecast: 2010 to 2021
  57. Online Viewers and Videos Viewed by Category, Middle East & Africa, Forecast: 2010 to 2021
  58. Online Videos by Viewed Video Category (on Blu-ray Players), World Markets, Forecast: 2010 to 2021
  59. Online Videos Viewed by Video Category (on Connected TVs), World Markets, Forecast: 2010 to 2021
  60. Online Videos Viewed by Video Category (on Game Consoles), World Markets, Forecast: 2010 to 2021
  61. Online Videos Viewed by Video Category (on Smart Set-top Boxes), World Markets, Forecast: 2010 to 2021
  62. Online Videos Viewed by Video Category (on Mobile Devices), World Markets, Forecast: 2010 to 2021
  63. Online Videos Viewed by Video Category (on PC and Laptop), World Markets, Forecast: 2010 to 2021
  64. Online Videos Viewed by Video Category (Mobile Wi-Fi Offload), World Markets, Forecast: 2010 to 2021
  65. Total Gaming Market Revenue by Category, World Markets, Forecast: 2010 to 2021
  66. Total Gaming Market Revenue by Region, World Markets, Forecast: 2010 to 2021
  67. Physical Media Revenue by Region, World Markets, Forecast: 2010 to 2021
  68. Packaged Console Gaming Revenue by Region, World Markets, Forecast: 2010 to 2021
  69. Packaged PC Gaming Revenue by Region, World Markets, Forecast: 2010 to 2021
  70. Packaged Handheld Gaming Revenue by Region, World Markets, Forecast: 2010 to 2021
  71. Digital Media Revenue by Region, World Markets, Forecast: 2010 to 2021
  72. Digital Console Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2021
  73. Digital PC Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2021
  74. Digital Handheld Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2021
  75. Digital Mobile Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2021
  76. Gaming Market Share by Vendor, World Markets, 2015