A newer version of this research is available.
Please refer to Over the Top (OTT) and Multiscreen Video and Digital Content to ensure you are viewing the latest forecasts.
This database tracks digital content, services, and advertising that are critical to many of the devices covered by ABI Research. Currently, this product contains market revenue data for online video (short form and OTT), social networking, digital music, Internet search, gaming software/services, and other segments of the digital advertising market. This research is intended to track overarching market trends such as the continued migration from physical media to digital and to quantify the evolving content landscape, as it pertains to content monetization and changing consumer behavior.
The over-the-top (OTT) video market, for example, continues to expand as consumers both look for and embrace new sources of content. These distribution channels coupled with the growing number of connected devices is fueling market growth, where revenue is expected to have a 17.6% worldwide CAGR from 2015 to 2021. Short form video accounted for over 25% of online video revenue in 2015. Despite this growth and changing consumer landscape, pay-TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels.
Most markets are segmented by region (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, the Middle East, and Africa).