Technology Helping to Keep Karl Lagerfeld in Sunglasses

3Q 2016 | IN-4282

What often fascinated me about events like New York and London Fashion Week is not the clothes, but everything else. Budgets are big and nothing is off limits; It is an education in viral marketing, shock and awe, excitement, must-haves–and ultimately selling products. You may recognize a few of these terms from previous insights on how retailers need to work on customer engagement in-store and now high-fashion has a few lessons on technology as well.

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