INDEX

Samsung’s Rush to Beat Apple to Market Leads to Galaxy Note 7 Disaster

by Marina Lu | 4Q 2016 | IN-4280

I recall vividly when I was still struggling to decide whether to buy a Samsung Galaxy Note 7 before the launch of the Apple iPhone 7 in early September. The news of the Note 7 global recall shocked me. Multiple Note 7 batteries had exploded while charging. The second day after the recall news, I went to a major electronic and mobile retail store to confirm that recall was happening, even in Singapore and discovered that the Note 7 was no longer on the display shelves. Subsequently, the news that top airlines had globally banned the use of Note 7s during flights started to emerge and went viral.

You must be a subscriber to view this Insight.

To find out more about subscribing:
Contact a representative about purchasing options.