Video, OTT, AR & VR covers the rapid transition of video consumption devices, services, business models, and technologies toward multiscreen, IP, on-demand, and unmanaged delivery, as well as the rise of augmented and virtual reality (AR and VR) platforms in the enterprise and consumer sectors. Technology research includes service-provider and retail devices, technology transitions, network and software technologies, content protection, and operator business models. AR and VR addresses the rapid rise of new head-mounted display categories including tethered, mobile-reliant headsets, and standalone smart glasses, analysis of use cases driving adoption, assessments of technology platforms, and content expectations.
Roku is refreshing its product portfolio and filling potential gaps in its lineup; in addition the company implemented a new naming convention for its series of products, moving away from its number based system to tiers. Roku will now offer products priced at the low end to compete with products like Google’s Chromecast in the “Express” category (pricing starting at $29.99), the Stick (priced at $49.99) for portability, the “Premiere” products serve as the mid-tier solution (priced at $79.99 and $99.99 for the Premiere and Premiere+ respectively), and finally the Ultra at the top end (priced at $129.99). The Premiere boxes support 4K (Premiere+ adds HDR) while the Ultra adds additional connectivity options (e.g. optical), a more advanced remote (including gaming buttons) and support for a wider selection of audio formats.