Until recently, development within the Virtual Reality (VR) space has been focused on developing and releasing hardware. The result has been that while there is now a selection of VR devices available commercially, a variety of high-quality content with which these devices can be used is lacking. While this is a widely recognized problem throughout the VR space, and the selection of content-focused players within the space is growing, there is a current lack of standards and unity affecting the space. The challenges with content unity affect a range of content, not only including gaming and production studios but also live content and increasingly advertising. The content problem also extends to include 360-degree content, though not technically VR (for more on the distinction see ABI Research’s recent insight; The Name Game), the new content format also will be cause for the introduction of new standards and guidelines.