INDEX

Apple’s New iPhones Not Quite Catching Fire

by David McQueen | 3Q 2016 | IN-4239

As is usual, September plays host to the launch of Apple’s latest iPhones, and this year the market was braced for a ‘major’ upgrade, the iPhone 7 and iPhone 7 Plus, rather than any ‘S’ version tinkering. Largely, we got what was expected with most of the pre-launch rumors hitting their marks, as Apple concentrated on showcasing its meticulous attention to engineering detail while providing a number of major improvements under the hood, such as the removal of the headphone jack, new processor technology, dual-cameras, and better durability. In short, when set against its predecessors the iPhone 7 has enhanced its looks while significantly ramping up performance and camera technology. But there’s a niggling feeling that Apple could have done more and that there may be a lasting problem dispensing with the headphone jack. So, unlike the Samsung Note 7, the iPhone 7 just hasn’t quite caught fire (although in this case, not literally).

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