Metadata is a key differentiator in video services, however, content providers, Pay TV aggregators, and modern services all have different needs based on the value they deliver to customers. The metadata work flow extends from content creation, authoring, asset management tools, licensing, distribution and service oriented businesses. The metadata industry has consolidated, with Gracenote, soon-to-be combined Rovi and TiVo/DigitalSmiths, Ericsson, and Think Analytics in strong positions. This report also evaluates a number of distruptors changing the market.