This report focuses on the adoption of precision GNSS receivers in the automotive industry. With the move to ADAS, V2V, and ultimately driverless cars, a number of stakeholders are investigating a variety of high-accuracy positioning and contextually aware technologies. Traditionally, precision GNSS has been too expensive to be considered for consumer markets like automotive. However, the potential of high volume shipments is attracting a lot of innovation in this space from both precision and consumer GNSS receiver vendors as well as some very interesting startups. However, precision GNSS faces significant competition from a variety of other technologies currently being trialed on driverless vehicles today.
This report aims to create an in-depth review of precision GNSS in the automotive market as it stands today, identifying the major companies involved, new exciting startups, potential applications, competitive threats, and the major barrier that must be overcome. It also looks at the overall viability of precision GNSS in automotive and provides forecasts on the market.