Meizu Needs Strategic Thinking, Not Tactical Product Play

3Q 2016 | IN-4172

On the morning of July 19, Meizu announced the MX6, its latest smartphone that is slightly less powerful than the Meizu Pro 6 unveiled just three months ago. MX6 comes with a number of high-end features, the most notable being the MediaTek Helio deca-core processor, the 12MP rear camera with enhanced focus accuracy and speed, and a 5.5 inch FHD with Touch and Display Driver Integration (TDDI) technology, which makes the display thinner and brighter while keeping the system integration cost to a minimum. With all of these features, MX6 is priced at only US$300, which means that the device is positioned as a mid-range smartphone and is not targeted at the high-end segment of the market.

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