3Q 2016 | IN-4171
Improved Performance |
NEWS |
The Wilson Sporting Goods Company is set to release its Wilson X Connected Football in September 2016, following the release of its connected basketball in September 2015. The company targeted its Wilson X Basketball toward pro-athletes, while the football will cater to a wider market. Wilson featured the following product demonstration booth at a sports camp for boys and girls between first and eighth grade, which is quite a different target market than pro athletes:
The Wilson X Connected Football uses an internal gyroscope (the company claims that this does not affect the weight or torque of the football when compared to non-connected footballs) to measure the following metrics: the distance a ball is thrown, the spin rate, the speed, its spiral efficiency, and the user’s catch/drop rate. The connected football is priced at US$199.99, which is the exact price of its connected basketball already on the market.
Practice Makes Perfect |
IMPACT |
Consumers can get a non-connect…
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