Wilson’s New Connected Sports Gear and the Consumer IoT Market

Subscribe To Read This Insight

3Q 2016 | IN-4171

 

Improved Performance

NEWS


The Wilson Sporting Goods Company is set to release its Wilson X Connected Football in September 2016, following the release of its connected basketball in September 2015. The company targeted its Wilson X Basketball toward pro-athletes, while the football will cater to a wider market. Wilson featured the following product demonstration booth at a sports camp for boys and girls between first and eighth grade, which is quite a different target market than pro athletes: 

The Wilson X Connected Football uses an internal gyroscope (the company claims that this does not affect the weight or torque of the football when compared to non-connected footballs) to measure the following metrics: the distance a ball is thrown, the spin rate, ...

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.

Services

ABI Insights Featured This Week