Safety Ratings Continue to Drive ADAS Adoption, But Where are the Long Term Opportunities?

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By James Hodgson | 3Q 2016 | IN-4156


The Coveted Five Star Rating


Safety rating agencies, such as Euro NCAP, have played a central role in encouraging ADAS adoption and implementation. The reflection of ADAS fitment in safety ratings, such as the NCAP star rating, has proven highly effective in compensating for low ADAS awareness and education among consumers and dealers, as well as efficiently communicating the safety benefit of these systems. Most recently, the SEAT Ateca, Volkswagen Tiguan, and Alfa Romeo Giulia have all received five star ratings due to the standard fitment of AEB. Of particular note is the latter model from FCA, a brand which has lagged behind competitors in ADAS innovation and implementation. This is further evidence of the effectiveness that safety ratings have in shaping ADAS implementation strategies. 

ADAS Testing Roadmap


Over the next five to ten years, rating agencies will expand their influence from encouraging system fit…

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