Safety Ratings Continue to Drive ADAS Adoption, But Where are the Long Term Opportunities?

by James Hodgson | 3Q 2016 | IN-4156

Rating agencies, such as Euro NCAP and the IIHS, continue to be the principal drivers behind ADAS growth and development, constantly pushing OEMs towards 100% standard fitment. Once the market reaches this point, what opportunities are there for ADAS beyond active safety?

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