There’s a Subscription for That
Pay TV services continue to hold significant value as evidenced by the continued growth in worldwide subscriptions, but in mature markets where growth is limited the content landscape is starting to shift. While there is still tremendous value in bundled packages, viewers are increasingly finding and watching content outside of these channels. For many, these alternative content sources serve complementary roles to traditional video services, but for others and in particular younger individuals and households that form the bulk of the “cord-nevers,” OTT video streams to the primary screens. At this time there is no evidence to suggest future generations will view traditional pay TV subscriptions any differently, so operators such as AT&T and DISH Network are already exploring ways to forge new relationships with these households. AT&T and The Chernin Group, for instance, will launch video subscription bundles targeted at these younger viewers.
To find out more about subscribing:
- Mobile-First Strategy for Video Streaming Services in Emerging Markets
- Next Generation Video and Content Delivery: 5G, Edge Computing, Mobile Edge Computing, and Information-Centric Networking
- Over the Top (OTT) and Multiscreen Video and Digital Content
- Content Piracy Is an Increasing Threat to Pay TV and OTT
- VR Market Update: Current State and Future of Virtual Reality