Cannibalizing or Preparing the Market: Zwipe’s Strategic Partnerships and Market Issues
During the last two years, Norway-based Zwipe has made headlines regarding its innovative smart card design. The cards themselves feature an embedded fingerprint sensor that renders the card useless unless the correct print is introduced in the sensor. Simply by holding the card, users can verify themselves and use it for access control for both contact and contactless transactions. After securing a valuable tech boost through its MasterCard partnership in 2014, Zwipe has made some strategic partnerships in an attempt to solidify its future position in the market. Partnerships with NXP, Hitachi High Technologies, and FPC place Zwipe in brand-new territories but cause a headache for other vendors because the Zwipe card seems to be more disruptive than complementary of other biometric tech.
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