Handset-Based Indoor Location for Retailers

3Q 2016 | Technology Analysis Report | AN-2094 | 15 pages | PDF

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Table of Contents

  • 1. NEXT WAVE OF INDOOR-LOCATION TECHNOLOGIES
    • 1.1. APPLE's HANDSET-BASED INDOOR-LOCATION APPROACH
    • 1.2. GOOGLE HANDSET-BASED INDOOR-LOCATION APPROACH
    • 1.3. BAIDU: TAKING A DIFFERENT APPROACH WITH INDOORATLAS AND QUALCOMM IZAT
    • 1.4. WHAT IS FACEBOOK DOING?
    • 1.5. THIRD-PARTY ALTERNATIVES: BUILDING YOUR OWN HANDSET-BASED INDOOR-LOCATION TECHNOLOGY
  • 2. BENEFITS TO RETAILERS
    • 2.1. CUSTOMER REACH
    • 2.2. REUCED INFRASTRUCTURE COSTS
    • 2.3. DATA BEYOND THE SHOP DOOR
    • 2.4. SCALING: LARGE BUILDINGS AND CHAINS
    • 2.5. FREE SERVICES
    • 2.6. CENTRALIZED APP/SERVICE FOR REWARDS, ETC.
  • 3. THE TECHNICAL SIDE
    • 3.1. WHO OWNS THE LOCATION DATA?
    • 3.2. CAN I KEEP EVERYTHING IN-HOUSE?
    • 3.3. HOW DO I CONTINUALLY UPDATE RF MAPPING?
    • 3.4. DO I NEED TO MAP ANYTHING ELSE?
    • 3.5. CAN I FORGET ABOUT BLE BEACONS NOW?
  • 4. THE THREAT TO RETAILERS
    • 4.1. WHO OWNS THE RIGHT TO CREATE A MAP/APP FOR A STORE?
    • 4.2. THE RETAILER COULD LOSE CONTROL OF THE IN-STORE MOBILE EXPERIENCE
    • 4.3. RETAILERS: FALLING INTO THE SAME INTERNET TRAP AGAIN
    • 4.4. TAKE CONTROL OF THE DIGITIZATION OF YOUR STORE
    • 4.5. DO GOOGLE AND APPLE PRESENT A THREAT OR AN OPPORTUNITY?


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