Apple Pay Faces Paramount Battle in China Expansion

by Lian Jye Su | 2Q 2016 | IN-4096

The growing POS market in China gives Apple Pay an opportunity to enlarge its user base but the company is facing roadblocks, not only from established local incumbents such as AliPay and TenPay, but also from other Android smartphone vendors such as Samsung, Huawei, and Xiaomi. Apple needs to differentiate itself in a quick and decisive manner as the margin of error continues to shrink.

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