This report focuses on the adoption of indoor location technologies across 11 major retail and public venue verticals. Chapter 1 outlines the major trends, drivers, and inhibitors in the market in 2016. Chapter 2 outlines the major revenue models that exist today and form the basis of ABI Research’s revenue forecasts. Chapter 3 considers each retail vertical individually, looking at major advantages and disadvantages for indoor location, key store demographics, and current installations worldwide. Chapter 4 looks at the forecasts for each major indoor location technology split by retail vertical and by revenue stream. It also looks at the companies to watch in 2015 and 2016 for each technology, completing a thorough review of the industry, opportunities, and competitive environment.