Indoor Location in Retail: Where is the Money?

3Q 2016 | Technology Analysis Report | AN-2090 | 34 pages | 9 charts | PDF

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Table of Contents

  • 1. KEY TRENDS IN 2016
    • 1.1. REPORT SCOPE AND INTRODUCTION
    • 1.2. IS THERE VALUE FOR RETAILERS IN BEACON-BASED IN-STORE ENGAGEMENT?
    • 1.3. DELAYS IN BLE BEACONS CREATING OPPORTUNITY FOR HANDSET-BASED TECHNOLOGIES
    • 1.4. WI-FI IS A MAJOR IN-STORE ANALYTICS TECHNOLOGY WITH STRONG O2O POTENTIAL
    • 1.5. REVENUE GROWTH IS NOT MATCHING INSTALLATION GROWTH
    • 1.6. ANALYTICS BECOMING COMMODITIZED
    • 1.7. HAS FACEBOOK DROPPED BLE BEACONS AGAIN?
    • 1.8. IS THIS THE ERA OF GOOGLE NEARBY?
    • 1.9. ARE SOCIAL BLE BEACON NETWORKS EMERGING?
    • 1.10. ATTRIBUTION IS THE NUMBER ONE BUZZ WORD IN 2016
    • 1.11. THE ASIAN INVASION
  • 2. MAJOR REVENUE SOURCES IN RETAIL
    • 2.1. INFRASTRUCTURE AND MAINTENANCE
    • 2.2. IN-STORE ANALYTICS SERVICES
    • 2.3. IN-APPLICATION ADVERTISING
    • 2.4. LOCAL SEARCH
  • 3. RETAIL VERTICAL ANALYSIS
    • 3.1. CLOTHING
    • 3.2. DIY/WAREHOUSE
    • 3.3. FOOD AND GROCERY
    • 3.4. DINING/RESTAURANTS
    • 3.5. SMALL RETAIL STORES
    • 3.6. FINANCIAL SERVICES
    • 3.7. AUTO/CAR DEALERSHIPS
    • 3.8. AIRPORTS
    • 3.9. SHOPPING CENTER MALLS
  • 4. MARKET FOREACASTS
    • 4.1. AUDIO INDOOR LOCATION
    • 4.2. BLE INDOOR LOCATION
    • 4.3. WI-FI INDOOR LOCATION
    • 4.4. TOTAL MARKET FORECASTS
  • 5. RELATED RESEARCH


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