Indoor Location in Retail: Where is the Money?
3Q 2016
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Technology Analysis Report
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AN-2090
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34 pages
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9 charts
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Table of Contents
- 1. KEY TRENDS IN 2016
- 1.1. REPORT SCOPE AND INTRODUCTION
- 1.2. IS THERE VALUE FOR RETAILERS IN BEACON-BASED IN-STORE ENGAGEMENT?
- 1.3. DELAYS IN BLE BEACONS CREATING OPPORTUNITY FOR HANDSET-BASED TECHNOLOGIES
- 1.4. WI-FI IS A MAJOR IN-STORE ANALYTICS TECHNOLOGY WITH STRONG O2O POTENTIAL
- 1.5. REVENUE GROWTH IS NOT MATCHING INSTALLATION GROWTH
- 1.6. ANALYTICS BECOMING COMMODITIZED
- 1.7. HAS FACEBOOK DROPPED BLE BEACONS AGAIN?
- 1.8. IS THIS THE ERA OF GOOGLE NEARBY?
- 1.9. ARE SOCIAL BLE BEACON NETWORKS EMERGING?
- 1.10. ATTRIBUTION IS THE NUMBER ONE BUZZ WORD IN 2016
- 1.11. THE ASIAN INVASION
- 2. MAJOR REVENUE SOURCES IN RETAIL
- 2.1. INFRASTRUCTURE AND MAINTENANCE
- 2.2. IN-STORE ANALYTICS SERVICES
- 2.3. IN-APPLICATION ADVERTISING
- 2.4. LOCAL SEARCH
- 3. RETAIL VERTICAL ANALYSIS
- 3.1. CLOTHING
- 3.2. DIY/WAREHOUSE
- 3.3. FOOD AND GROCERY
- 3.4. DINING/RESTAURANTS
- 3.5. SMALL RETAIL STORES
- 3.6. FINANCIAL SERVICES
- 3.7. AUTO/CAR DEALERSHIPS
- 3.8. AIRPORTS
- 3.9. SHOPPING CENTER MALLS
- 4. MARKET FOREACASTS
- 4.1. AUDIO INDOOR LOCATION
- 4.2. BLE INDOOR LOCATION
- 4.3. WI-FI INDOOR LOCATION
- 4.4. TOTAL MARKET FORECASTS
- 5. RELATED RESEARCH
