Indoor Location in Retail: Where is the Money?

3Q 2016 | Technology Analysis Report | AN-2090 | 34 pages | 9 charts | PDF

This report focuses on the adoption of indoor location technologies across 11 major retail and public venue verticals. Chapter 1 outlines the major trends, drivers, and inhibitors in the market in 2016. Chapter 2 outlines the major revenue models that exist today and form the basis of ABI Research’s revenue forecasts. Chapter 3 considers each retail vertical individually, looking at major advantages and disadvantages for indoor location, key store demographics, and current installations worldwide. Chapter 4 looks at the forecasts for each major indoor location technology split by retail vertical and by revenue stream. It also looks at the companies to watch in 2015 and 2016 for each technology, completing a thorough review of the industry, opportunities, and competitive environment.

Table of Contents

  • 1. KEY TRENDS IN 2016
    • 1.1. REPORT SCOPE AND INTRODUCTION
    • 1.2. IS THERE VALUE FOR RETAILERS IN BEACON-BASED IN-STORE ENGAGEMENT?
    • 1.3. DELAYS IN BLE BEACONS CREATING OPPORTUNITY FOR HANDSET-BASED TECHNOLOGIES
    • 1.4. WI-FI IS A MAJOR IN-STORE ANALYTICS TECHNOLOGY WITH STRONG O2O POTENTIAL
    • 1.5. REVENUE GROWTH IS NOT MATCHING INSTALLATION GROWTH
    • 1.6. ANALYTICS BECOMING COMMODITIZED
    • 1.7. HAS FACEBOOK DROPPED BLE BEACONS AGAIN?
    • 1.8. IS THIS THE ERA OF GOOGLE NEARBY?
    • 1.9. ARE SOCIAL BLE BEACON NETWORKS EMERGING?
    • 1.10. ATTRIBUTION IS THE NUMBER ONE BUZZ WORD IN 2016
    • 1.11. THE ASIAN INVASION
  • 2. MAJOR REVENUE SOURCES IN RETAIL
    • 2.1. INFRASTRUCTURE AND MAINTENANCE
    • 2.2. IN-STORE ANALYTICS SERVICES
    • 2.3. IN-APPLICATION ADVERTISING
    • 2.4. LOCAL SEARCH
  • 3. RETAIL VERTICAL ANALYSIS
    • 3.1. CLOTHING
    • 3.2. DIY/WAREHOUSE
    • 3.3. FOOD AND GROCERY
    • 3.4. DINING/RESTAURANTS
    • 3.5. SMALL RETAIL STORES
    • 3.6. FINANCIAL SERVICES
    • 3.7. AUTO/CAR DEALERSHIPS
    • 3.8. AIRPORTS
    • 3.9. SHOPPING CENTER MALLS
  • 4. MARKET FOREACASTS
    • 4.1. AUDIO INDOOR LOCATION
    • 4.2. BLE INDOOR LOCATION
    • 4.3. WI-FI INDOOR LOCATION
    • 4.4. TOTAL MARKET FORECASTS
  • 5. RELATED RESEARCH