Consumer Virtual Reality Applications

Virtual reality has been a growing feature of the gaming space, accounting for the majority of initial use for the technology. However, virtual reality has uses within a number of industry verticals. In addition to its use within direct-to-consumer implementations, the adoption of virtual reality devices within B2B2C scenarios is also growing. 

This report details the prominent and growing industry verticals of virtual reality with a focus on B2C and B2B2C spaces. The verticals included within this report are as follows: Gaming, Media and Entertainment, Retail, Commerce, and Marketing, High-end Entertainment, Education, Tourism.

The report includes:

Definitions

Consumer VR Applications Overview

Gaming

Media and Entertainment

• Interactive Video
• 360 Video
• Live Content

Retail, Commerce, and Marketing

• Dedicated Marketing Experience 
• Advertising-Supported Content

High-end Entertainment

Education

• In-classroom
• Personal Development

Tourism

Others

• Social
• Social Isolation
• VR Desktop
• Content Creation