The automotive industry is shifting its attention away from infotainment to focus on transformative technologies that will enable the Mobility as a Service paradigm to spring to life. Third-party platforms like CarPlay and Android Auto increasingly dominate the industry as it explores the benefits of ADAS, V2X, 5G connectivity, AI, AR, driverless vehicles, electrification, and IoT. And the future starts now, with the new car and ride sharing economy already evolving to take Uberization to the next level with driverless taxis and multimodal transportation. In the shorter term, car-to-cloud vehicle sensor data crowdsourcing for traffic, parking, weather and map services and cloud-to-car Over the Air Updates for life cycle and cyber security management are critical focus areas. Commercial vehicle technology is evolving from aftermarket fleet telematics to embedded connectivity, active safety and ADAS, platooning and ultimately autonomous trucks.
While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs. This report provides an extensive overview of all main use cases, technologies, benefits, solutions, and vendors. Forecasts for AR HUDS are included as well.