A Retailer's Guide to Indoor Location Technology

This report looks at indoor location technologies from a retailer's perspective. The report considers 4 major pillars of customer engagement for bricks and mortar retailers; customer analytics, mobile, loyalty and creating an exciting in-store customer experience. This report illustrates how indoor location technology can significantly improve on existing approaches as well as being as supporting a huge range of secondary benefits such as staff management, dynamic pricing, advertising and cross channel sales. The report also looks at new indoor location technologies and trends that will have a big impact on how retailers engage with customers through their mobile over the next 5 years.

Table of Contents

• 1. IN-STORE ANALYTICS: REMOVING INEFFICIENCIES AND CREATING NEW PERFORMANCE METRICS
  • 1.1. HOW CAN I ACTUALLY USE IN-STORE ANALYTICS?
  • 1.2. HOW MANY TYPES OF CUSTOMERS DO YOU KNOW ABOUT?
  • 1.3. MOVING FROM MACRO TO MICRO AND BACK AGAIN
  • 1.4. CROSS-CHAIN ANALYSIS: MEASURING STAFF/STORE PERFORMANCE MORE ACCURATELY
  • 1.5. MERGING IN-STORE AND ONLINE DATA TO IMPROVE PRODUCTS AND SERVICES
  • 1.6. HOW DO YOU KNOW YOUR LATEST ADVERTISING CAMPAIGN/STORE LAYOUT/WINDOW DISPLAY WORKED?
  • 1.7. YOU CAN'T DO ATTRIBUTION/RETARGETING WITHOUT IN-STORE ANALYTICS
  • 1.8. STAFF MANAGEMENT
  • 1.9. SHIFTING TO PREDICTIVE MODELING
  • 1.10. IN-STORE ANALYTICS = MOBILE ADVERTISING
  • 1.11. BRANDS WON'T WAIT FOR SLOW RETAILERS
  • 1.12. DYNAMIC PRICING
• 2. HOW TO PREVENT M-COMMERCE, FOLLOWING E-COMMERCE
  • 2.1. THE RETAIL INDUSTRY IS MOVING TOO SLOWLY AND INEFFECTIVELY
  • 2.2. USING MOBILE TO YOUR ADVANTAGE
  • 2.3. CREATING A REASON TO VISIT
  • 2.4. HOW IS YOUR MOBILE PLATFORM USED BEYOND THE STORE?
  • 2.5. The "app" is dead AND PROXIMITY IS KEY
• 3. RETHINKING LOYALTY
  • 3.1. LOYALTY PROGRAMS ARE INCAPABLE OF ACCURATELY MEASURING LOYALTY
  • 3.2. LOYALTY THROUGH THE PRISM OF MASLOW'S HIERARCHY OF NEEDS
  • 3.3. EVOLVING TOWARDS EMOTIONAL LOYALTY
  • 3.4. WHAT DOES EMOTIONAL LOYALTY LOOK LIKE?
  • 3.5. WHAT CAN DONALD TRUMP AND BREXIT TEACH US ABOUT EMOTIONAL LOYALTY?
• 4. HOW TO IMPLEMENT INDOOR LOCATION AND IN-STORE ANALYTICS
  • 4.1. REMOVING THE RISK OF CHANGE: IDENTIFY. TRIAL. MEASURE. IMPLEMENT???.ANTICIPATE
  • 4.2. FOUR STEPS TO ENGAGING AND EXCITING CUSTOMERS