Advanced Driver Assistance Systems (ADAS) are entering the mainstream. Long available as high-end luxury vehicle options, packages of features are now offered on mainstream vehicles. Integrated functions are sharing sensors and CPU hardware to enable cost reductions. New sensor technology for camera and radar has delivered substantial cost reductions and made functions more affordable. Safety rating agencies have played an instrumental role in adoption of active safety technologies; reflecting standard fitment in new model star ratings. Consumer-facing ADAS revenues are, therefore, expected to evolve in a similar manner to passive safety technologies such as airbags and anti-lock brakes (ABS), with growth anticipated in the short- to medium-term before a decline toward the end of the forecast period. Meanwhile, a growing number of OEMs and external competitors are becoming increasingly ambitious in their fully autonomous vehicle rollout strategies, following widespread criticism of low level semi-autonomous systems.
This market data product outlines ABI Research's forecasts for installations of major ADAS features and autonomous vehicle shipments in world markets, as defined by the SAE. It also includes databases for the contents and prices of ADAS packages in the United States, the United Kingdom, France, Germany, Japan, and China.