AMD’s Updated Role in Virtual Reality and the Wider Gaming and PC Markets

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By Eric Abbruzzese | 2Q 2016 | IN-4047

 

Covering the Full Spectrum

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The high-end, tethered Virtual Reality space is heating up, with the three major HMD devices (Oculus Rift, HTC Vive, and PlayStation VR) slated for launch this year. PSVR is currently targeting a holiday 2016 release, leaving players in the PC space to battle it out. The Rift and Vive are relatively similar, but the PC market tasked with powering these devices and their content is tumultuous and currently undergoing some intense changes. Perhaps at the heart of this tumult are the major GPU competitors NVIDIA and AMD. Recognizing this, AMD has jumped the gun and started heavily marketing their VR initiatives in an effort to combat NVIDIA’s stronger position in the PC space and take an early lead in the VR market. AMD has addressed most of the end-to-end PC VR space with new GPUs, hardware partnerships, an AMD-powered standalone HMD, their VR SDK, and development and software tools for VR content creation and consumption. Headlining these VR announcements and products, AM...

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