Online video platforms (OVP), managed video platforms (MVP), and content delivery networks (CDN) are all part of media and entertainment companies' strategies to deliver videos as part of TV Everywhere and over-the-top (OTT) video services. This product tracks the growth of video platforms used to deliver video to any screen over IP, including PCs, tablets, smartphones, connected TVs, game consoles, and smart set-top boxes.
CDNs generally are responsible for finding optimal routes for the video, and storing copies close to consumers to ensure a high quality of delivery. Akamai, a well-known CDN with a global presence, continues to hold a commanding lead in the video delivery market, with other CDNs trailing behind. Verizon Digital Media Services (VDMS) is growing quickly, with the expansion of more MVP components on top of their CDN market share. MLB Advanced Media is another quickly growing competitor that demands attention, especially after Disney bought a major stake in the BAMTech branch of the platform. The continued growth of cloud video delivery creates a promising market for CDNs going forward, where video storage and delivery is a primary concern. M&A activity continues in the space, notably with AT&T’s acquisition of Quickplay and Google’s acquisition of Anvato. A continuing shift is seen in the OVP market, with revenues moving from primarily media and entertainment based to other forms, such as enterprise video. Video over mobile networks will also be an area of interest and potential disruption in the market, and platforms that best support unpredictable network and deliver conditions will be better suited for servicing that space.