Mobile VR: Google Cardboard and the Upcoming Market

In the GSMA Glomo Awards this year at Mobile World Congress 2016, Google Cardboard won the Best Mobile App award. The award is well-deserved, as the affordability and accessibility that Cardboard provides has been a catalyst for the strong growth of Mobile VR. MWC was an appropriate display of the current state of Mobile VR as well, with large OEMs and smaller software providers in full force showcasing their new products, with the forecasted market looking to be even more competitive. This research breaks down Cardboard’s role as both hardware and software growth driver for mobile VR, and why mobile VR is shaping up to be a very disruptive technology.